"In any ad take on a person or identity. Is the copy in the ad telling you what you want to do or how to behave? Does the headline take on a maternal tone? does it sound like a friend who is advising you? (Advertising by Design, Robin Landa, pg.199)
Making an ad campaign for Toms is about sending an message out. It speaks the truth. Its about educating consumers of a product and its benefits and why pick Toms over a different brand. Yes its all about selling the product also put, my message to the consumers is that buy our product and make yourself feel better. the product itself meets all the standards of a good, high end quality shoe in the their category. I believe that my advertising will make an impact to the consumers out there and actually take action, This can bring one time consumers or maybe loyal ones but it will bring our consumer together for a good cause and let's be honest who does not want to make a difference and have toms shoes. The are a trend and everyone wants them is about exposing the brand and build their position in the market to stronger and reachable to any consumer. It about consumers knowing Toms shoes are out there. This campaign with bring positive results to the company and bring more consumers.
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