Step 4: Promotion

" when a fragment of actual life experience, one with which we are completely familiar, is translated into a very short piece of drama or comedy, the result is slice of life advertising" (Advertising by Design, Robin Landa, pg. 96)

The type of promotion I could like to use it's a commercial, I want everyday people making a declaration of the product they use.

" making images from scratch-with hand tools, a camera, or software-it's the best way to go . The image can be the hero of the piece,and you know you created it." (Advertising by Design, Robin Landa, pg. 156)
Who will be involved in the promotion?

The creative director, the staff that put together the commercial. The PR people would be in charge of it same as the advertising agency .

When will it happen?

As so as everything is done it will come to air, in the month of November were people are starting to get ready to shop since the sale and holidays specials are coming back such as Black Friday.

How often will you hold a promotional event?

Enough to a point that the consumers know of the about the products and its benefits. In

this case I would air in Nov, Dic til February because we want the consumer to learn about us and they would probably shop because of the holidays but as soon as that is over I still want consumers have fresh in their minds the brand Toms.