EOC: Exciting Ad Week 7

"An Illusion engages us by toying with our perception of space and reality. For example, you can create the illusion of movement on a two-dimensional surface- think of centripetal-like designs, think cartoons that imitate motion, think of patterns that suggest movement."(Advertising by design, Landa pg. 140)

For example this ad creates an illusion, you think the dog actually did that and yet you see the image and feel he is creating a movement just a perfect example of advertising with illusion
effects.

In a magazine as, creating a meaningful hierarchical relationship between the main line and the visual is a delicate balancing act. As you can see the designer took in consideration the following step to create this Pedigree ad.

• Format
• scale (size relationships between types and images)
  
• weight and type
• Size of all type, including the line and body copy
• Arrangement ( composition)
• color and value

The Pedigree ad and a main focus and its the dog taking action as if he was a strong dog but they balance the ad with its message right on the top side " For strong dogs Pedigree" very explanatory and exciting ad.

EOC: First thought Final Project

I want to do my project on Toms shoes because I like the brand and the company philosophy. They work for the future of tomorrow by helping little children by giving them shoes every time a customer purchase a shoe from them. I believe that advertising can be use to sell Toms product in a good way. the point is to sell the product but in this case their is a good cause behind it!

EOC: Make them laugh week 6

The Old Spice commercial is hilarious, the brand has been around for many years and back in the days it was a must have product. I remember that my dad would use their products all the time . The product it's not that popular anymore but it's still in the market and doing good. They did a come back with their new advertising making them win the #1 spot in commercials!

But why is it funny? just look at it!!!! hahahahaha

EOC: Jerry Metellus

Mr. Jerry is a Las Vegas photographer that has worked his way to the top, by working hard on what his most passionate about. He learned from life and took a longer path to success, he has been his own teacher all the way till today.

His presentation has tough the importance of how to survive the industry you are passionate about and has given many advice on how to handle any situation. Some of the many advices that Mr. Jerry gave us was that you must love what you do and be a professional at it, you must be responsible for the people you are given a service to and delivered your 100%, but have fun while you are doing it.

Learn how to value your work and charge for what is worth, when it comes to that many professionals that has just started forget how much work there is involved in a project that they don't count the small details invested in the the project that when it comes to charging they may charge half of what is actually worth.

Jerry talks about how to understand your client and have a use of psychology when it comes to dealing with others. It's not about what you want it's about what the client wants, there the ones paying for it right!. It's our job to make their money worth.

As a professional you must learn your weaknesses and strengths and accept what you are made of and have the ability to provide a service by having a well build team that may have the strengths that you need to delivered what you promise.

EOC: Ad Categories

Declarations ad: This ad is giving you a message straight forward act now for the planet.

Celebrity endorsement Ad: The Beckham's advertising for Armani Underwear Collection. By using the hottest couple in world people just are going to want buy Armani.

Slice of Life Ad: as you can see is kids having fun doing sports its something the you on every day living.

EOC: Bob Isherwood - Why is he Important? Week 4

Bob Isherwood was born in Australian and he es the former Worldwide Creative Director of Saatchi & Saatchi.

"For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota. He was, for example, the Global Creative Director responsible for the launch and mass marketing of Toyota’s Prius." (http://www.abeopartners.com/bob_isherwood/)

" Bob is a fantastic creative, a true connector, a great friend and an inspired Worldwide Creative Director for Saatchi & Saatchi. Although he has been in advertising all his life, and is still one of the most modest men I know, there is only one word to capture who he is.

Winner." (http://www.saatchi.com/en/news/archive/bob_isherwood_living_monument)

"But people close to Isherwood said that for some time now he has been antsy and niggled by a feeling that he needed to do something new. "For the past 12 years I've been focused on the reinvention of Saatchi & Saatchi," he told Ad Age from his home in Miami. "Now I've reached a point where I feel a need to reinvent myself."(http://creativity-online.com/news/bob-isherwood-leaves-saatchi/132362)

Bob has been in the industry for many years and dedicated himself around 23 years to Saatchi & Saatchi bringing to the company new ideas for them and opening a new creative world to their clients. His work has made history and impact in our society. People have falling in love with his work and just cant wait to see what's next for him. He is a creative who is constantly renovating himself.

BOC: Jerry Della Femina - The Big Idea week 4

"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. " by Jerry Della Femina

"came into the advertising business in 1961 as a junior copywriter. It was in 1967, after a brief sojourn at one of the largest of the conservative old-line agencies, Ted Bates, that he co-founded Della Femina Travisano & Partners......Promising to put the fun back in the business, Jerry opened a new agency, Jerry, Inc., in December 1992, with the announcement that he had been awarded the Newsweek account." (http://www.sourcewatch.org/index.php?title=Jerry_Della_Femina)

"Out of that Times profile sprung a book with the same title of the proposed ad campaign, which, of course, never ran. From Those Wonderful Folks Who Gave You Pearl Harbor: Front Line Dispatches from the Advertising War was published the following year. Four decades later, cited as a key source of inspiration for the series Mad Men, it's being re released timed to the start of the shows fourth season." (http://www.designobserver.com/observatory/entry.html?entry=14668)

"In 1970, he was confident that talent and guts would be sufficient to overthrow the establishment order, or at least to provide himself with a perch within it. And his confidence was well placed: today he leads an enviable life as a publisher and restaurateur with a newly relevant forty-year-old book to his credit." (http://www.designobserver.com/observatory/entry.html?entry=14668)

Jerry started in the business many years ago and he got involved in it in a young age. He as made many advertising and books, he approach the business with humor, open minded and ambition and that's is were it took him were he is now!