EOC: Bob Isherwood - Why is he Important? Week 4

Bob Isherwood was born in Australian and he es the former Worldwide Creative Director of Saatchi & Saatchi.

"For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota. He was, for example, the Global Creative Director responsible for the launch and mass marketing of Toyota’s Prius." (http://www.abeopartners.com/bob_isherwood/)

" Bob is a fantastic creative, a true connector, a great friend and an inspired Worldwide Creative Director for Saatchi & Saatchi. Although he has been in advertising all his life, and is still one of the most modest men I know, there is only one word to capture who he is.

Winner." (http://www.saatchi.com/en/news/archive/bob_isherwood_living_monument)

"But people close to Isherwood said that for some time now he has been antsy and niggled by a feeling that he needed to do something new. "For the past 12 years I've been focused on the reinvention of Saatchi & Saatchi," he told Ad Age from his home in Miami. "Now I've reached a point where I feel a need to reinvent myself."(http://creativity-online.com/news/bob-isherwood-leaves-saatchi/132362)

Bob has been in the industry for many years and dedicated himself around 23 years to Saatchi & Saatchi bringing to the company new ideas for them and opening a new creative world to their clients. His work has made history and impact in our society. People have falling in love with his work and just cant wait to see what's next for him. He is a creative who is constantly renovating himself.