"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. " by Jerry Della Femina
"came into the advertising business in 1961 as a junior copywriter. It was in 1967, after a brief sojourn at one of the largest of the conservative old-line agencies, Ted Bates, that he co-founded Della Femina Travisano & Partners......Promising to put the fun back in the business, Jerry opened a new agency, Jerry, Inc., in December 1992, with the announcement that he had been awarded the Newsweek account." (http://www.sourcewatch.org/index.php?title=Jerry_Della_Femina)
"Out of that Times profile sprung a book with the same title of the proposed ad campaign, which, of course, never ran. From Those Wonderful Folks Who Gave You Pearl Harbor: Front Line Dispatches from the Advertising War was published the following year. Four decades later, cited as a key source of inspiration for the series Mad Men, it's being re released timed to the start of the shows fourth season." (http://www.designobserver.com/observatory/entry.html?entry=14668)
"In 1970, he was confident that talent and guts would be sufficient to overthrow the establishment order, or at least to provide himself with a perch within it. And his confidence was well placed: today he leads an enviable life as a publisher and restaurateur with a newly relevant forty-year-old book to his credit." (http://www.designobserver.com/observatory/entry.html?entry=14668)
Jerry started in the business many years ago and he got involved in it in a young age. He as made many advertising and books, he approach the business with humor, open minded and ambition and that's is were it took him were he is now!
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