Interpret the problem: clearly they are targeting to women with a strong and weak message, back than women would follow for this message. For that time it was publish they wanted to get an audience and they sure did.
Understand the creative brief: It is a good strategy, women are always worried about being in shape and candy is addictive, so why not a smoke no calories and you are satisfied in both ways taste and shape.
Say it outright: The ad use a popular language there was nothing fancy or bad of what they wrote, it's understandable what they are trying to say.
Know your audience: Their audience are women and they want to think about the brand as a alternative for sweets and yet maintain your looks.
Write your objective: The goal for the ad is for women to become loyal to the brand and have them smoke more.
Understand the creative brief: It is a good strategy, women are always worried about being in shape and candy is addictive, so why not a smoke no calories and you are satisfied in both ways taste and shape.
Say it outright: The ad use a popular language there was nothing fancy or bad of what they wrote, it's understandable what they are trying to say.
Know your audience: Their audience are women and they want to think about the brand as a alternative for sweets and yet maintain your looks.
Write your objective: The goal for the ad is for women to become loyal to the brand and have them smoke more.
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