“The large copy printed at the bottom of the ad says “LEMON” which caused the viewer to question his intuitive knowledge about Volkswagen’s high standards. The ad agency successfully caught the viewer’s attention by using self-effacing humor” (http://designhistorylab.com/?p=1755)
“The other presented just the car with "Lemon" in bold type. Ad copy explained that the chrome strip on the glove compartment was blemished and had to be replaced. The take-away was obvious. If this was Volkswagen's idea of a lemon, the Beetle must be a well-built car”
(http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html)
"This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars...........We pluck the lemons; you get the plums."
(http://www.powerwriting.com/vw-lemon-ad.html)
VW has made a big impact over the years when they started releasing their advertising campaigns such the Lemon ad and Think small ad, they approach to their market with a humor and creative way of saying yes we are small but worth it!!
“The other presented just the car with "Lemon" in bold type. Ad copy explained that the chrome strip on the glove compartment was blemished and had to be replaced. The take-away was obvious. If this was Volkswagen's idea of a lemon, the Beetle must be a well-built car”
(http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html)
"This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars...........We pluck the lemons; you get the plums."
(http://www.powerwriting.com/vw-lemon-ad.html)
VW has made a big impact over the years when they started releasing their advertising campaigns such the Lemon ad and Think small ad, they approach to their market with a humor and creative way of saying yes we are small but worth it!!
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