EOC: Exciting Ad Week 7

"An Illusion engages us by toying with our perception of space and reality. For example, you can create the illusion of movement on a two-dimensional surface- think of centripetal-like designs, think cartoons that imitate motion, think of patterns that suggest movement."(Advertising by design, Landa pg. 140)

For example this ad creates an illusion, you think the dog actually did that and yet you see the image and feel he is creating a movement just a perfect example of advertising with illusion
effects.

In a magazine as, creating a meaningful hierarchical relationship between the main line and the visual is a delicate balancing act. As you can see the designer took in consideration the following step to create this Pedigree ad.

• Format
• scale (size relationships between types and images)
  
• weight and type
• Size of all type, including the line and body copy
• Arrangement ( composition)
• color and value

The Pedigree ad and a main focus and its the dog taking action as if he was a strong dog but they balance the ad with its message right on the top side " For strong dogs Pedigree" very explanatory and exciting ad.