Thursday, September 2, 2010

EOC: Really good example of chapter 8


"In the late 1990s and now in the twenty-first century. ads tend to be visually driven, especially when they are aimed at a youthful or international market"

"When aiming at an international audience, it's a safe bet that a visual will translate across cultures better than languages" (Advertising by Design, Robin Landa pg.159)

As you can see the advertising it's completely visual the only information that comes in the magazine that you can see it's is slogan "Rock Tradition" and at the button the brand information.But the main focus its all visually, by looking at Ivanka Trump and her posture and elegance, just looking at the ad you don't focus on her because she is a celebrity but you focus towards the product her jewelry.

The ad doesn't need any typography because the image it self sells the product and you know what it is. The product speaks for it self their is no need of description, you just need to look at it to see that it's high end quality jewelry.

This is a perfect example of using visually advertising there is only a need of image, any consumer can read this ad from knowing it's high end, expensive jewelry. Not to forget the most important thing the ad is selling the product who doesn't want her ring or earrings I saw the ad an immediately whent to the web page to look at more merchandise.

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