Step 5: Creative Content

Commercial Description:

The commercial begins with a young man walking in the park and later sits down on the bench fixes his shoes and looks at the camera and says " I walk in Toms"

Than a family is outside having fun in the front yard of their house with joy she says " we walk in Toms"

Later it moves where two little girls are having a friends day out and with joy they say " we walk in Toms"

At the end you see the CEO and children in need (happy having fun happy because they have shoes to wear thanks to all those people that purchase Toms) thankfully and the words "Make a difference.... Walk in Toms"

(these are proud consumers because they are having a good day in what they are doing because they know that because of them they are making another kid happy)

" some of the greatest advertising lines have two things in common: they don't sound like a sales pitch, and they ring true. some have even found their way into the common lexicon" (Advertising by Design, Robin Landa, pg.186)

I did a commercial to promote the new campaign for Toms shoes as you can see its easy to understand the message we are sending out to the consumers.

" when something is emphatically stated, we tend to believe it." (Advertising by Design, Robin Landa, pg. 93)