EOC: Art serving capitalism

"Capitalism, for the most part, distrusts art.
But a look at history shows that business has been at its best when it’s done with a sense of craft and surprise we associate with art.
Art is the stutter step that freezes the opponent. It’s a new way of seeing the world that takes things that are basically the same and makes them suddenly seem different. Art takes things that don’t belong together and welds them at high temperatures

Art teaches business to dance" (http://align.tumblr.com/post/162166244/art-serving-capitalism-why-capitalism-for-the)

I do believe they work by hand, art as a form of advertising or any kind of media always speaks the truth, and is there to educate people and make feel or take action about something. may companies uses these art tools for their own advantage for better or worst. I believe the art involved in it its pure hard working art, its about who is using and how!

EOC: Triplets week 9

" The visual changes, h line changes, but the compositional template stays the same. Other elements that are maintained might include the color palette, style of images, work from the photographer or illustrator, or font family."( advertising by design, Landa pg 169.)
This a perfect example of triplets they have they same elements but different theme.

EOC: Really good example of chapter 8

"In the late 1990s and now in the twenty-first century. ads tend to be visually driven, especially when they are aimed at a youthful or international market"

"When aiming at an international audience, it's a safe bet that a visual will translate across cultures better than languages" (Advertising by Design, Robin Landa pg.159)

As you can see the advertising it's completely visual the only information that comes in the magazine that you can see it's is slogan "Rock Tradition" and at the button the brand information.But the main focus its all visually, by looking at Ivanka Trump and her posture and elegance, just looking at the ad you don't focus on her because she is a celebrity but you focus towards the product her jewelry.

The ad doesn't need any typography because the image it self sells the product and you know what it is. The product speaks for it self their is no need of description, you just need to look at it to see that it's high end quality jewelry.

This is a perfect example of using visually advertising there is only a need of image, any consumer can read this ad from knowing it's high end, expensive jewelry. Not to forget the most important thing the ad is selling the product who doesn't want her ring or earrings I saw the ad an immediately whent to the web page to look at more merchandise.

EOC: Authority week 8

"If a ad doesn't communicate on a emotional level, it is almost definite that it is worthless. Ann ad with no emotion like a message from a cement block: no feelings, no ideas, nothing to say. choosing the right motion for your message is very important; don't keep it out for fear of being to emotional" by Erick Kessels

I want to build an advertising with emotions it's all about the message, since Toms shoes its a company were I need the audience to feel and understand the message when reading or looking at the ad . I want to connect with the brand and feel what it's their purpose and actually believe in their philosophy "the future of tomorrow" It's about making in impact to receive an audience reaction!

EOC: Exciting Ad Week 7

"An Illusion engages us by toying with our perception of space and reality. For example, you can create the illusion of movement on a two-dimensional surface- think of centripetal-like designs, think cartoons that imitate motion, think of patterns that suggest movement."(Advertising by design, Landa pg. 140)

For example this ad creates an illusion, you think the dog actually did that and yet you see the image and feel he is creating a movement just a perfect example of advertising with illusion
effects.

In a magazine as, creating a meaningful hierarchical relationship between the main line and the visual is a delicate balancing act. As you can see the designer took in consideration the following step to create this Pedigree ad.

• Format
• scale (size relationships between types and images)
  
• weight and type
• Size of all type, including the line and body copy
• Arrangement ( composition)
• color and value

The Pedigree ad and a main focus and its the dog taking action as if he was a strong dog but they balance the ad with its message right on the top side " For strong dogs Pedigree" very explanatory and exciting ad.

EOC: Make them laugh week 6

The Old Spice commercial is hilarious, the brand has been around for many years and back in the days it was a must have product. I remember that my dad would use their products all the time . The product it's not that popular anymore but it's still in the market and doing good. They did a come back with their new advertising making them win the #1 spot in commercials!

But why is it funny? just look at it!!!! hahahahaha

EOC: Jerry Metellus

Mr. Jerry is a Las Vegas photographer that has worked his way to the top, by working hard on what his most passionate about. He learned from life and took a longer path to success, he has been his own teacher all the way till today.

His presentation has tough the importance of how to survive the industry you are passionate about and has given many advice on how to handle any situation. Some of the many advices that Mr. Jerry gave us was that you must love what you do and be a professional at it, you must be responsible for the people you are given a service to and delivered your 100%, but have fun while you are doing it.

Learn how to value your work and charge for what is worth, when it comes to that many professionals that has just started forget how much work there is involved in a project that they don't count the small details invested in the the project that when it comes to charging they may charge half of what is actually worth.

Jerry talks about how to understand your client and have a use of psychology when it comes to dealing with others. It's not about what you want it's about what the client wants, there the ones paying for it right!. It's our job to make their money worth.

As a professional you must learn your weaknesses and strengths and accept what you are made of and have the ability to provide a service by having a well build team that may have the strengths that you need to delivered what you promise.

EOC: Ad Categories

Declarations ad: This ad is giving you a message straight forward act now for the planet.

Celebrity endorsement Ad: The Beckham's advertising for Armani Underwear Collection. By using the hottest couple in world people just are going to want buy Armani.

Slice of Life Ad: as you can see is kids having fun doing sports its something the you on every day living.

EOC: Bob Isherwood - Why is he Important? Week 4

Bob Isherwood was born in Australian and he es the former Worldwide Creative Director of Saatchi & Saatchi.

"For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota. He was, for example, the Global Creative Director responsible for the launch and mass marketing of Toyota’s Prius." (http://www.abeopartners.com/bob_isherwood/)

" Bob is a fantastic creative, a true connector, a great friend and an inspired Worldwide Creative Director for Saatchi & Saatchi. Although he has been in advertising all his life, and is still one of the most modest men I know, there is only one word to capture who he is.

Winner." (http://www.saatchi.com/en/news/archive/bob_isherwood_living_monument)

"But people close to Isherwood said that for some time now he has been antsy and niggled by a feeling that he needed to do something new. "For the past 12 years I've been focused on the reinvention of Saatchi & Saatchi," he told Ad Age from his home in Miami. "Now I've reached a point where I feel a need to reinvent myself."(http://creativity-online.com/news/bob-isherwood-leaves-saatchi/132362)

Bob has been in the industry for many years and dedicated himself around 23 years to Saatchi & Saatchi bringing to the company new ideas for them and opening a new creative world to their clients. His work has made history and impact in our society. People have falling in love with his work and just cant wait to see what's next for him. He is a creative who is constantly renovating himself.

EOC: Tabacco Advertising

Interpret the problem: clearly they are targeting to women with a strong and weak message, back than women would follow for this message. For that time it was publish they wanted to get an audience and they sure did.

Understand the creative brief: It is a good strategy, women are always worried about being in shape and candy is addictive, so why not a smoke no calories and you are satisfied in both ways taste and shape.

Say it outright: The ad use a popular language there was nothing fancy or bad of what they wrote, it's understandable what they are trying to say.

Know your audience: Their audience are women and they want to think about the brand as a alternative for sweets and yet maintain your looks.

Write your objective: The goal for the ad is for women to become loyal to the brand and have them smoke more.

EOC week 2: Ethics in commercials

“Online Moms did not respond to the ad by racing out for Motrin. They were offended by the suggestion that they carry their babies to be “fashionable”. They were outraged at the idea that they look “crazy”. They vehemently disagreed with the phrasing that “in theory” carrying your baby around is a good idea.”
(http://parenting.blogs.nytimes.com/2008/11/17/moms-and-motrin/)

“So what’s the lesson here? Don’t assume you know what your target audience wants." (http://www.socalwife.com/motrin-baby-wearing-ad/)

“Offend mommy bloggers at your own peril. They can chew you up and spit you out in a day.” (http://articles.chicagotribune.com/2008-11-18/news/0811170682_1_moms-bloggers-sling)

Motrin advertising was such a big mistake, the commercial came out on a Saturday and by Monday blogger and twitter mom were furious about this commercial. They try to sell their product by sending out a message of “we understand all the moms out there and that they feel the pain” but they sure didn’t know how to delivered the message well. Their wordings in the commercial were so wrong that there is not even one part that makes sense. I am not a mom and when I first saw it, I was like “ this commercial better be fake!!! It’s upsetting” I can’t image how real moms felt when they first saw the commercial.

I don’t know what happen to McNeil Consumer Healthcare's when they were doing this ad, I ask myself what type of research marketing did they do? To not even get close of how the consumer would react to it. Did they even test the advertising with people that portray their target market for this ad? If they thought this ad was a funny way to approach moms and their back pains, well Motrin think again because this was just bad!!

EOC week 1: VW Lemon

“The large copy printed at the bottom of the ad says “LEMON” which caused the viewer to question his intuitive knowledge about Volkswagen’s high standards. The ad agency successfully caught the viewer’s attention by using self-effacing humor” (http://designhistorylab.com/?p=1755)


“The other presented just the car with "Lemon" in bold type. Ad copy explained that the chrome strip on the glove compartment was blemished and had to be replaced. The take-away was obvious. If this was Volkswagen's idea of a lemon, the Beetle must be a well-built car”
(http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html)

"This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars...........We pluck the lemons; you get the plums."
(http://www.powerwriting.com/vw-lemon-ad.html)

VW has made a big impact over the years when they started releasing their advertising campaigns such the Lemon ad and Think small ad, they approach to their market with a humor and creative way of saying yes we are small but worth it!!